The Urgency

A growing body of evidence indicates, “Childhood obesity is a national epidemic. Nearly 1 in 3 children (ages 2-19) in the United States is overweight or obese, putting them at risk for serious health problems. As parents, caregivers, brothers and sisters, leaders in schools, communities and healthcare, we can work together to create a nation where the healthy choice is the easy choice.” Alliance for a Healthier Generation


  • Further evidence indicates that inactivity is also on the rise. “according to a study done by the Sports & Fitness Industry Association, that amid concerns of an overemphasis on sport specialization, more kids than ever are not playing sports at all. Inactivity among children approached 20% in 2014, continuing a six-year upward trend.”
  • Money is an issue according to the Aspen Institute’s Project Play, “In 2015, only 38 percent of kids from homes with $25,000 or less in income played team sports, compared to 67 percent of kids from homes with over $100,000 or more in household income.”

The conclusion is that children in lower income brackets face an increase in obesity and a decrease in opportunity to play. The solution is physical literacy.